(1)
Feb 2008
(37 min)
Dean Crutchfield, a brand consultant, discusses how to shape brands people can truly love.
(2)
his example of London olympic logo is so funny. it's hackable; it's mashupible.
(3)
if somebody say CSR, Crutchfield said, corportarte social responsibility, fire him. and fire him fast. but now? let's see Google.
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